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Marketers, Seeing A Changing Landscape, Recognize Need For Data Analysis Skills
Whereas 5 years ago, marketers needed media planning and buying skills and the ability to implement overall campaign strategy (including timing and targeting) to be successful, the most important...
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Where Consumers Draw The Line With Personal Data Collection
Consumers around the world generally find website customization to be of some value, with 33% of respondents to a new Adobe and Edelman Berland survey attributing some value to personalized product and...
View ArticleTop 10 Broadcast TV Engagement, Week of May 27-Jun. 2, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of May 27-Jun. 2, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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More Content, Fewer Ads Would Spur Increased Use of Alternative Devices for...
Quickplay Media has released a survey of 18-60-year-olds who watch live TV or video-on-demand (VOD) using one or more electronic devices (such as a smart TV, smartphone, tablet). The study results...
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Social Media Likes Spur Product Engagement From Some Friends
Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product...
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Significant Proportion of SMS Responses Occur in First 15 Minutes
SMS messages achieve a high response rate across industries, and much of that engagement occurs in the first 15 minutes, finds Dynmark [download page] in a new study. Derived from an analysis of almost...
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Completion Rate Said Most Important Metric for Multi-Screen Video Ad Campaigns
Measuring and evaluating campaign effectiveness is the top challenge when running multi-screen video advertising campaigns, according to [download page] recently-released results from a Mixpo survey....
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Retailers Still Striving For A Single View Of The Customer Across Channels
A sizable majority of retailers believe that multi-channel customers are either significantly (47%) or slightly (29%) more profitable than single-channel customers, something consumers themselves...
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Consumers Say They’re Just Not That Into Personalized Marketing Messages
Most marketers believe that personalization of the consumer experience is important, but their attempts at personalized communications might run into disinterested – or worse, annoyed – consumers....
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Media and Entertainment Cos. Seek Cultures of Innovation as Digital...
Media and entertainment executives from around the world feel that digital is about to become their primary source of revenue, details Ernst & Young in a new report. Digital’s share of top-line...
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College Student Spending Power Flat This Year
After a big jump last year, discretionary spending by college students is expected to remain largely flat this year at $117 billion, per the latest College Explorer report from re:fuel. That remains...
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Online Video Ad Viewers Watched an Average of Almost 100 Ads Each in May
Americans who watched video ads in May seemed to have watched a whole lot of them, according to the latest Video Metrix figures from comScore. The data reveals that about 53% of the US population...
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2012 Ad Viewability Benchmarks, by Site Type
In light of recent data from comScore suggesting that a majority of display ads go unseen (at least per the 3MS standard for 50% of pixels in-view for at least a second), it’s worth taking a look at...
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How Many Online Video Ads Will Viewers Tolerate?
Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching...
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Online Customer Experience Still Easier to Understand Than Mobile, Say...
It’s easier to understand the online customer’s experience than the mobile customer’s, say e-commerce executives responding to a survey from Econsultancy and IBM Tealeaf [download page]. 44% of...
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Global Social, Mobile Ad Spend Expected to Grow Quickly This Year
Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year, according to a revised forecast issued by MAGNA GLOBAL that takes a more bullish view of online...
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College Students Own an Average of 7 Tech Devices
The portrait of the tech-obsessed college student may have some grounding in reality. According to the latest College Explorer study from re:fuel, the average 18-34-year-old college student owns 7 tech...
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America’s Largest and Fastest-Growing Advertisers
A couple of new reports out reveal the ad industry’s heavyweights and fastest risers. The first study, from Kantar Media, shows the top 10 largest advertisers in the US, which together accounted for an...
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E-Commerce: Which Customer Acquisition Channels Perform Best?
Custora has released a new study [download page] examining e-commerce customer acquisition trends, based on data from 72 million customers of 86 US retailers across 14 industries. The study looks at...
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