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Some Global Organizations Seeing Big Impact on Customer Interactions From Use...
Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents...
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Half of Tablet Time Spent With Entertainment Activities
Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio, per results from a recent Gartner...
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The Lifestyles of Affluent Influencers
Some customers are more important than others, says iProspect [download page] in a new study covering “affluent influencers” – the 40% of affluent adults (more than $100,000 in household income) who...
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TV Cord-Cutting: Consideration High, But Few Forgo Subscriptions in Favor of...
The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year, per recent research. Now, new survey data from Altman...
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Online Video Ad Views Reach New Heights, as Per-Viewer Frequency Jumps
Online video ad views have been increasing rapidly this year, reaching a new high of 22.8 billion in August after a slight dip in July, according to the latest data from comScore. Last year, video ad...
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Half of Cell Phone Owners Now Email, Download Apps
9 in 10 American adults own a cell phone as of May, and these adults are using their phones for a variety of activities other than voice calls, according to [pdf] new data from the Pew Research...
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Most Americans Don’t Feel Like Marketers Understand Them
Just 11% of Americans approve of the way people like them are portrayed in marketing and advertising, although that figure rises to 29% when including survey results from Brazil and China, according to...
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Which Email Practices Seem to be Working for Brands?
Email practices – from signup to unsubscribe – have significantly changed over the past 5 years, details Return Path [download page] in a recent study. Brands are asking for less information at...
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Consumers No Longer Associating Name Brands With Higher Quality
83% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years, per new data from The...
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Top Reasons Consumers Give For Marking Emails as Spam
Kentico has released the results of a survey regarding consumers’ views of email marketing. While the company surveyed a relatively small sample of consumers (“more than 300”), some of the attitudes...
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What Would Prompt Mobile Users to Share Their Personal Info With a Brand?
Privacy is a hot topic these days, and there have been several studies out of late examining the types of data consumers are willing to share with brands. Although a recent survey from TRUSTe found...
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Where Marketers Feel They’re Failing to Keep Pace
Few marketers deem their companies proficient in the marketing areas they feel are most important, according to a new report from Adobe, which also finds only 40% of marketers rating their company’s...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 20-22, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Mobile Ads Do Aid Branding Efforts, Says comScore
Various analysts continue to point out the discrepancy between the time consumers spend with mobile devices and the amount of money being spent to advertise on mobile. Obviously, media dollars aren’t...
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Which Channels And Content Areas Are Deemed Most Important For Content...
A new study [download page] from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most...
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Demographics of the Growing – and Wealthier – American Affluent Population
The American affluent population is getting bigger and wealthier, reveals Ipsos in its latest study of the affluent market. This year, Ipsos estimates that 62.5 million Americans count as affluents –...
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Are Online Ad Campaigns Reaching Their Intended Audiences?
Precision marketing is working, declares Nielsen in an examination of the on-target percentage of close to 5,000 campaigns. Online campaigns appear to be having the most success reaching younger...
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