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What Are Enterprises Looking to Achieve With Their Mobile Strategies?
Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries, per a recent report from Syniverse. The study, which surveyed more than 400...
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B2B Buyers Rely Heavily on Personal Value Considerations
B2B brands need to consider emotion as well as reason when marketing to buyers, according to [pdf] a new study by Google, the Conference Executive Board (CEB) and Motista. That’s because the research...
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US Household Income Trends and Demographic Breakouts in 2012
The median household income in the US was $51,017 last year, according to recent data released by the US Census Bureau based on official national findings from the Current Population Survey. Real...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 27-29, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Mobile Shopping Rates Above-Average Among Hispanics and Blacks
Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities, according to a new study [download page] from The Integer Group and M/A/R/C...
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Facebook Maintains Leading Share of Social Logins in Q3; Google Closes Gap in...
The top-level social login landscape in Q3 was relatively unchanged from the prior quarter, with some of the smaller players making slight inroads, finds Janrain in newly-released data. Facebook’s...
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Millennials’“Most-Loved” Brand Is…
The good news continues to roll in for Google, which saw its brand value jump 34% year-over-year, vaulting it into the second spot according to Interbrand’s list of the top 100 global brands. New...
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Lead Distribution: Use of Automated Options Linked to Higher Conversion Rates
What are the best ways to distribute leads to sales teams? A new study [download page] from Velocify tackles this question by examining a pool of 2.7 million leads distributed during a 1-month period...
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B2B Content Marketing Trends: More Tactics, More Money, More Content
MarketingProfs and the Content Marketing Institute (CMI) have released their latest annual study [pdf] of B2B content marketing in North America. The wide-ranging study finds broader use and confidence...
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Vast Majority of Mobile Video Ads Said 30 Seconds or Longer
A majority 54% of mobile video ads are 30 seconds long, while another 32% are 90 seconds in length, according to new data released by Jun Group covering the first half of the year. The researchers...
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Omni-Channel Shopping Activity Differs Widely by Category
It’s become fairly well accepted that consumers are using a variety of online and offline sources to make purchases, but it’s worth remembering that the move to such “omni-channel” shopping isn’t...
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Most Effective TV Ads of Q3
Ace Metrix has released its latest quarterly report of the most effective TV ads, sorting them by overall Ace Score and effectiveness relative to their category’s average. Guinness took top billing on...
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Responding to Online Reviews Can Have Significant Benefits for Brands
Brands can spin feedback – even negative – into positive results, says Bazaarvoice in the latest edition [pdf] of its Conversation Index. 7 in 10 survey respondents indicated that a brand’s response to...
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Traditional TV Service Subscribers Will Soon Be in the Minority, Say 53% of...
While media industry execs believe that over-the-top (OTT) services will supplement rather than replace pay-TV, TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep. 16-22, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep. 16-22, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Mobile Shopping Still More Popular Among Men
While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men, per results...
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Total Halloween Spending Expected to Be Down This Year
A combination of fewer celebrants and lower spending per celebrant means that spending on Halloween-related items such as decorations, costumes, and candy will be about $1 billion less this year than...
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Smartphones Regain Lead Over Tablets in Global Mobile Payment Transactions
The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August, says Adyen in its latest Global Mobile Payments Index. The biggest growth in...
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Large Consumer Companies Spending 4 Times More on Big Data Than Social Media
On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year, according to [download page] results from a survey...
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