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27% of Global Execs: Digital Transformation Already “A Matter of Survival”
More than 1 in 4 executives from around the world believe the time has already come to implement digital transformation across their organizations, and that doing so is already a matter of survival....
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One-Third of Millennial Online Video Viewers Watch Little to No Broadcast TV
Broadcast TV isn’t all that popular among a subset of Millennials, finds the New York Times (NYT) in research reported by Poynter. Among the online video users surveyed, 34% of Millennials (18-34)...
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For Young Smartphone and Tablet Owners, Mobile is the Primary Entertainment...
Almost three-quarters of mobile consumers use a smartphone, according to results from a Frank N. Magid Associates survey, a figure well above recent estimates from comScore that put the figure closer...
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Only 1 in 3 Americans Claim That Social Media is Important to Them
Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale, according to recent survey results from Ipsos OTX. That...
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Where in the World Are Digital Natives Most Densely Concentrated?
If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US, according to a report [pdf] from the International Telecommunications Union (ITU)...
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The World’s 10 “Most-Loved” Brands
Google tops the list of Americans’ most-loved brands, according to recently-released research from Vision Critical. But expand the sample to consumers in 15 key markets around the world, and Google...
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SNF Still Carries Easily The Highest Primetime Broadcast TV Spot Price Tag
How expensive is it to advertise during “Sunday Night Football”? About $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games, says Adweek in a new survey of media...
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DMA: Data-Driven Marketing Adds $156 Billion to the US Economy
The Data-Driven Marketing Institute (DDMI), a Direct Marketing Association (DMA) initiative, has released the findings of a study quantifying the economic value of the data-driven marketing economy...
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Video Campaigns Seeing Stronger Engagement Rates on Mobile Than Desktop
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smartphones and tablets (13.64%) than on desktops (5.45%), reveals Unruly in new research using data from...
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Advertisers Say They Value TV Over Online Video Mainly For Its Wide Reach
Online video and TV are being increasingly put under the microscope by advertisers seeking to gauge their comparative effectiveness, even if they should perhaps be seen more as complementary than as...
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B2C and B2B Content Marketing Trends Compared
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C content marketing space [pdf]....
View ArticleTop 10 Twitter TV Programs, Week of Oct. 7-13, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 11-13, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Card-Linked Marketing Touted For Its Ability to Reach Loyal Customers
Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history –...
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Top Retail Site Load Times Lengthen Again
The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) keeps slowing down, clocked at 8.56 seconds during the Fall, up from 7.48 seconds in the Summer and from 7.36...
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Global Ad Spend in H1: Display Surges; TV Keeps Chugging Along
Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%), details Nielsen [download...
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Facebook Dominates Social Traffic Referrals, But Pinterest’s Stature Grows
Facebook is easily the leading social referrer of traffic, confirms a new report from Shareaholic, which analyzed 13 months of data collected from 200,000 publishers reaching more than 250 million...
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Too Many Companies on Social Media? Almost Half Say Yes
A few months ago a report from YouGov reported a “large increase” in the number of UK consumers who had stopped using social media because they’d had enough of social media marketing promotions, with...
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