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What Advertisers Evaluate When Dealing With Large Media Companies
Advertiser Perceptions has released some interesting new data looking at the criteria that marketers and agencies evaluate when selecting a large multi-brand media company to advertise with. The survey...
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Tablets and Mobile Phones – Not TV – Forecast to be Most Important Screens...
In 3 years’ time, mobile phones and tablets will be more important advertising screens than the traditional TV, according to [download page] respondents to a survey from Nielsen and the Association of...
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Consumers Say They Respond to Online Ads With Actions Other Than Clicks
When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the...
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Do Retailers Understand Millennials? Are They Even Trying To?
A recent study from Women’s Wear Daily (WWD) and Berglass+Associates takes on “retailers’ readiness for the Millennial generation,” arguing – via a survey of senior retail executives – that many are...
View ArticleTop 10 Twitter TV Programs, Week of Oct. 28-Nov. 3, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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Email List Growth: Marketers Rank Their Most Popular – and Effective – Tactics
Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 1-3, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 TV Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast Media Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Health & Medical Information Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Print Media Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Telecom Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Smartphone Share of US Mobile Market in Q3
Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3), according to new figures from comScore, up 3% points from 59% on average...
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How Consumers Say They React to Negative Service Experiences
Consumers react to negative customer service experiences in a number of ways, and while many voice their frustrations, a significant proportion express a good deal of patience and understanding,...
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Lead Gen Said Top Objective – and Challenge – for B2B Digital Marketing Programs
Lead generation ranks as the top objective for B2B companies’ digital marketing programs, according to a study released today by Webmarketing123. Presented with a list of 6 objectives, a leading 41% of...
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Content Sharing Trends: Pinterest Grows to Rival Email
Facebook remains easily the leading channel for sharing content online, says ShareThis in a new report, but sharing via Pinterest is growing quickly this year and is almost on par with email as the...
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Mobile Engagement Seen Higher With Apps Than Sites
Building a mobile application is a “worthy investment” says Adobe, citing data showing that users of mobile applications tend to frequent them more often and for longer periods of time than visitors to...
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Customers More Satisfied With Service Via Phone Than Social
Social media is becoming a more valued channel for customer service, but customers aren’t yet as satisfied with their support experiences on Facebook and Twitter as they are with more traditional...
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Majority of US Marketers Say They’ll Increase Social and Content Budgets in 2014
Many marketers are planning to increase spending next year across a variety of digital channels, ranging from content creation to social media, email marketing and display advertising, per results from...
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Which Types of Websites Do Most Americans Visit Frequently?
Which types of websites are people visiting on at least a weekly basis? That was the question posed by Ipsos OTX in a recent survey that spanned 25 countries around the globe. Among American...
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